Firefox Drops Google For Yandex In Russia, But Big Loser May Be Rambler
Mozilla’s General Counsel, Harvey Anderson, announced the Russian builds of Firefox 3.1 will drop Google for Yandex. He explained that after months of research and surveys, Mozilla learned that their “Russian users really wanted direct access to the Yandex search.” So, in the next build of Firefox, the default search provider will be Yandex for Russian users.
The big loser in all of this might not be Google. PaidContent.org reports that Rambler, one of the big Russian portals, will be letting their CEO go after seeing their market share drop from 14.9 percent last year to just 6.4 percent. The CEO’s departure might be a signal that Google may not follow through on the Begun purchase, where Google would buy Rambler’s contextual ad service for $140 million.
(Some images used under license from Shutterstock.com.)
Discover what's up in the business of marketing each Friday.