First Android Phone: “T-Mobile G1 With Google”

If the video shown during the press conference is any indication, T-Mobile’s “G1 with Google” should give the iPhone a run for its money. Much was made during the press conference of the “totally open” platform (vs. Apple), though Apple wasn’t mentioned by any of the presenters. Here’s the press release.

Although the features will be scrutinized and written about at length, one interesting item from the promotional video during the press conference appears to be a deeper integration of search into the mobile internet. It appears one can search from any page without launching a search app. There’s also a dedicated search button on the physical keyboard.

During the Q&A session after the formal announcement many details came out:

–Pricing: $179 (vs. the iPhone’s $199) –Commercial launch date: October 22, 2008 –Data plans: $35 unlimited mobile web and messaging; $25 for unlimited data with some text messaging –3G network: T-Mobile is now live in 16 markets (27 markets by November, 2008) –Availability in EU: UK by November, across EU by 2009 –Device has built in WiFi –The phone will apparently be SIM locked according to T-Mobile

The data plan does require a voice plan. It can read Microsoft Office docs but it has no exchange compatibility. Google’s Andy Rubin suggested that was an “opportunity for third party developers.”

The iPhone was only referred to by T-Mobile executives as “the device you mentioned” in response to a very indirect comparison raised by a member of the press. The phone isn’t compatible with iTunes and there’s currently no VoIP client other than Google Talk. Speaking of which, Google Talk will be integrated with the G1 phone book.

The Amazon Music Store is pre-loaded into the phone. Take that iTunes!

Google will apparently participate in marketing the device. According to T-Mobile, it will be the “largest marketing campaign T-Mobile has ever undertaken.”

The G1 uses the open-source webkit browser (“Chrome light” according to Rubin).

G1 launch

Larry Page and Sergey Brin made a surprise appearance. Brin mistakenly called the Android Marketplace the “[iTunes] apps store.” Page challenged the audience to do a mobile web search to test the speed of the device: “Computer-like functionality on a phone.” Page cites location based services as a great area of opportunity.

And the press conference ends on a somewhat anti-climatic note.

Some thoughts:

The phone looks very strong and very much like the iPhone mobile internet experience with perhaps a few additional bells and whistles.

The iPhone was the “elephant in the room” and didn’t get direct discussion, although I’m sure it was on everyone’s minds. T-Mobile and the other executives present spoke about the G1 as though the iPhone didn’t exist, including Page (probably a T-Mobile request/strategy). It was very strange since Google has so directly benefited from the iPhone and heavily sung its praises in the past.

However, Google is officially now an Apple competitor. Eric Schmidt may need to resign from the Apple board accordingly (my speculation).

T-Mobile has priced the phone to undercut the iPhone. For more news about it, see the phone’s launch site. Postscript: The WSJ’s Walt Mossberg offers some initial impressions and says the G1 stacks up nicely vs. the iPhone.

Here’s a short video from Google and more from the Google Blog:

Related Topics: Channel: Mobile | Google: Mobile | Top News

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About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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