First Results Of Google’s Newspaper Ad Test Published
Jeremy Mayes has posted the first seen results of the Google newspaper ad test that we have been tracking. He noted about 1,000 visitors came from the ad, which generated 70% less page views than the PPC counterpart, 30% less time spent on the site than the PPC counterpart, but the registration rate (his goal) […]
Barry Schwartz on January 3, 2007 at 1:15 pm | Reading time: 1 minute
Jeremy Mayes has posted the first seen results of the Google newspaper ad test that we have been tracking. He noted about 1,000 visitors came from the ad, which generated 70% less page views than the PPC counterpart, 30% less time spent on the site than the PPC counterpart, but the registration rate (his goal) was about the same as the PPC counterpart.
Overall, he said the test showed “potential” for the program. To view his ad, see this PDF and look at the lower right hand side of the Chicago Tribune page, the Chef ad.
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Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.