• Stupidscript

    Nice article. It’s good to see relatively obscure questions being recommended … everybody already knows the obvious ones. Thanks!

  • http://searchengineland.com Andy Atkins-Krüger

    David – some great insights to the problems international firms face when managing campaigns globally. Thanks! The point about looking at metrics differently particularly rang bells with me! There is a tendency for people to assume that a focus on statistics that don’t include ROI, is “unsophisiticated” which is a bit of a dangerous approach until you’ve looked into the figures in detail. Andy