Flickr Wants To Show You The World Through Pictures

At Web 2.0 Summit this week, Flickr previewed a feature that will provide a new way to browse photos based on geographic location. They are making over their map explorer and introducing new Places Pages that will make it easier to see what’s going on around the world through pictures.

The current map explorer lets you view pictures by location (with a very simple filter that returns all photos tagged that way), but the new features will percolate the most interesting and newsworthy photos to the top by way of those shiny new web 2.0 trends called user-generated content and crowdsourcing (all the cool kids are using them!). Or in their words, “Each photo, photographer, or group featured on any Places Page will be included because our members found them interesting as an aggregate group.”

From a searcher perspective, the move is yet another addition to the growing world of discovery-based search. In the early days of the web, nearly all search was done via browsing, and services like this one, Digg, and StumbleUpon are proof that everything old is new again.

From a search marketer perspective, this is a reminder that Flickr, and photo services like it, are an avenue for driving traffic to your site if you use them effectively. In addition to using keyword-rich titles, descriptions, and tags, make sure you geotag your photos so they have the opportunity to appear in geographical browsing. To do this, click “Place this photo on a map” to access a map view of the Organizr. Then simply drag the photo to a location on the map. (You can search for a location and zoom in the map for a more granular view.) You can also do this as a batch operation for a set of photos (by date, set, tag, or other criteria). Users currently geotag a photo every 1.3 seconds, for a total of 115,000 a day.

Geotagging in Flickr

More details at Techcrunch and O’Reilly Radar.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Consumer | Yahoo: Flickr


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide