For Google, Add .0 To .EXE As File Extensions To Avoid

SEOmoz discovered that ending your URLs with a .0 will prevent your pages from being found in the Google index. That means we need to add the .0 to the list of file extensions you should avoid using.

Stephen Spencer’s News.com article said, “According to Matt, the file extension in your URL won’t affect your rankings.” However, “the one extension you should avoid for your Web documents? .exe.” So now we have two known file extensions you should not end with, the .0 and .EXE.

I wonder if there is a document somewhere of file extensions or URL parameters that one should seriously avoid for search engines. If not, it would make for a great chart.

Postscript: Rand Fishkin of SEOmoz emailed me to tell me to add .tgz as another extension Google won’t include in the index.

Postscript #2: Matt Cutts of Google addressed this issue. Let me quote his takeaways:

- Why Google doesn’t crawl some filetype extensions (when we’ve seen good evidence that the extensions are mostly binary or otherwise not-very-indexable files).

- An easy was to use the filetype: operator, so that you can decide whether to avoid a particular filename extension yourself.

- Google is willing to revisit old decisions and test them again, which is what we’re doing with the “.0″ filetype extension.

Related Topics: Channel: SEO | Google: SEO | SEO: Domain Names & URLs

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide