Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.
Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.
When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.
B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent).
Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.
Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.
As you’d expect, Facebook was the No. 1 social networking site with 92 percent adoption. Google+ was a distant sixth, but most respondents say they’re planning to use Google+ more in the future. I’ve written up more about that aspect of the study on Marketing Land: Survey: Only 40 Percent Of Marketers Are Using Google+, But Many Plan To Change That.