Forecast: More US Mobile Web Users Than PC By 2015

It’s inevitable that in the not too distant future there will be more mobile internet users that those accessing the internet on a PC. And today research firm IDC forecast that day will come in the US in 2015:

By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015.

There are a range of other predictions and forecasts in the report from which this is taken. Among them, “the total number of Internet user[s globally] will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.”

IDC tracks mobile phone sales and shipments very closely; however the firm has a mixed record when it comes to forecasting future developments and ad revenues. IDC has also made a bold prediction (so has Gartner) that by 2015 Windows Phones will be second only to Android devices in terms of global penetration. (This is largely based on the Nokia relationship and it very much remains to be seen.)

If more people in the US and around the world are accessing the internet on mobile devices (including tablets) can mobile search be far behind? No. It may not come as fast as 2015 but within perhaps five to seven years mobile search queries (broadly defined) will almost certainly outstrip those on the PC.

Indeed, Google recently projected that almost half of last-minute shopping queries this season will come from smartphones and tablets: “44 percent of total searches for last minute gifts and store locator terms will be from mobile devices this holiday season based on historical growth rates.”

Related Topics: Channel: Mobile | Google: Mobile | Search Engines: Mobile Search Engines | Stats: General | Stats: Size


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Josh P Greenberg

    With the growth of availability of smart phones this isn’t entirely surprising. Three years is a very long time in tech life.

    As for tablets I believe developers and advertisers are still trying to figure out how best to use them. This statistic might shed some light into what direction they should go. I myself was skeptical as to where the tablet would fit in between cell phones and laptops, but it appears they’ve found a home with internet browsing.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide