Former Google Search Reps Start Search Quality Alliance

A new site just launched under the name Search Quality Alliance, which is currently made up of five companies that offer SEO and web services. The big punch line here is that these five companies are all founded by former Google Search Quality representatives.

As it states on the website:

Search Quality Alliance is a group of former Google Search Quality team members who offer Search Engine Consulting Solutions on an international scale with local expertise.

From collaboration in international SEO projects, to Google & SEO workshops, to developing new tools including testing and sharing best practices, the Search Quality Alliance offers a range of SEO solutions.

Members of the alliance include people like Pedro Dias, Alfonso Verdugo, Ariel Lambrecht, Jonas Weber, Michael Schwarz and Sebastien Monnier.

Google’s search quality team oversees, as the name says, the quality of Google’s search results. The group includes everything from those involved in the ranking algorithm to spam fighting to dealing with webmaster issues.

We’ve seen Googlers leave Google to offer SEO and SEO-related services (our own Vanessa Fox is one example), and we’ve seen SEOs leave SEO to work at Google (Adam Lasnik is an example here). I’ve never seen a group of Googlers leave to form an alliance of companies offering SEO and web services.

Postscript: Ariel Lambrecht from the group tells us, for those who are wondering if there’s any pitch of inside knowledge:

We won’t be revealing any inside knowledge. That is ours and not to share to anybody. (We want to establish white hat practices in the market (as you can read in our mission statement), with initiatives like communication, training etc.

Related Topics: Channel: Industry | Google: Employees | SEM Industry: General


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Klaus Junginger

    In a recent poll, 27% or SEOs in Brazil are feeling unsecure about their businesses after Engeeno’s debut in the market

  • Michael Martinez

    Even if they were to attempt to leverage inside knowledge on behalf of clients, it would probably become obsolete within about six months. Good common sense is the best SEO practice and unfortunately too few people seem to fall back on that often enough to stay out of trouble.

  • John Nagle

    That’s amusing. This “search quality alliance” is an SEO firm. Now that’s turning to the dark side.

  • Vanessa Fox

    I don’t really think of what I do as offering SEO services at all, actually. I’m not sure if they think of themselves that way either. I help organizations understand search in the larger context of usability, product development, etc. SEO tends to be fairly different from what we do.

  • John Nagle

    It’s SEO if it is a service targeted at increasing the visibility or sales of sellers.

    Few people are really working on search quality, in the anti-spam sense, today. The last “web spam summit” was in 2005. The U.S. Attorney for Rhode Island, who handled the Google drug case, characterized Google’s efforts in that area as “window dressing”. Today, only Bleeko has a militant anti-spam position. (They’ve recently received funding from Yandex, the Russian search engine. Something interesting may come out of that.)

    Bing could take a tougher line on web spam than they do. They don’t have an AdSense-type revenue stream to protect.

    Stopping web spam is quite possible technically, as we point out occasionally.

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