Former Googlers Ready Mechanical Zoo Social Recommendations Engine

CNET writes about a new “stealth startup” from former Google News product manager Nathan Stoll. The new site “Mechanical Zoo” is reportedly in alpha right now. Here’s how CNET’s Stefanie Olson describes its intended function:

At a high level, Mechanical Zoo is building an application–rather than a destination site–that will help people tap into the knowledge of their social circle to find information, such as what movie to see or where to go out on a Friday night. The company is not ready to publicly preview or talk about its technology, but it currently has at least 100 “alpha” users testing the service. According to [ex-Googler Max] Ventilla, it will be a Yahoo Answers-type product, with more built-in intelligence about your personal tastes.

The description is intriguing as part social and part local search application. The company apparently has raised close to a million dollars in Angel money to date. The article suggests Mechanical Zoo will launch next month.

Mechanical Zoo is simply the latest in a growing list of startups being founded (and in some cases funded) by Xooglers.

Related Topics: Google: Employees | Search Engines: Social Search Engines


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.


SMX - Search Marketing Expo

SearchCap: Get all the top search stories emailed each day!

Name: Company: Email:

Like This Story? Please Share!

Other ways to share:

Like Our Site? Follow Us!

Search Engine Land on Google+

LinkedIn over 34,000 members
Subscribe to Our Feed! 80,565 subscribers take our RSS feed
 

Comments are closed.

Get Our News, Everywhere!

 
  • Advertise With Us
 

Click to watch SMX conference video

Join us at an upcoming SMX event:

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Site » | SMX Difference » | SMX News »


Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


 

Search Engine Land Periodic Table of SEO Ranking Factors

Get Your Copy
Read The Full SEO Guide