Foursquare Hits 2 Billion Check-ins, 20 Million Users

foursquare-iconIt’s April 16th … otherwise known in some circles as Foursquare Day. (Get it? 16 is four squared. And April is the fourth month of the year.)

In honor of its own unofficial holiday, Foursquare has confirmed the latest numbers related to its continuing growth:

  • more than two billion check-ins
  • more than 20 million users
  • more than 35 million places in its location database

After a period of what I’d call fairly slow development over the last year or so, the company has rolled out several features in recent months that have turned Foursquare into much more than a friendly game of points and badges.

The biggest development was the completion of Foursquare “Explore” on the company’s website (it was previously available on mobile), which effectively made Foursquare the web’s newest local search engine.

With now more than two billion check-ins, Fourquare has a lot of behavioral data that it can mine to improve local recommendations — not to mention a lot of long-tail keywords and text in the Tips that users associate with businesses. It also beat both Google Places and Yelp by recently adding restaurant menus to its business listings.

The Foursquare crew around the world made this video to celebrate Foursquare Day today.

Related Topics: Channel: Local | Foursquare | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Santosh Saini

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  • http://uk.rankfirst.info/ Simone Luciani

    It’s incredible to see how this mobile social app is growing all over the world. I think it’s great for local businesses, a good channel to integrate in a marketing plan. If I can be a bit provocateur, I expected a nicer video from a colossus like foursquare… a bit boring. Do you agree?

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