Twitter wasn’t the only social media platform that recorded super levels of activity associated with the big game last weekend. Local check-in player Foursquare says it saw 200,000 check-ins, making this year’s Super Bowl the most checked-into venue ever for the company.

Green Bay Packers fans showed greater check-in activity than their rival Steelers supporters throughout the game. Foursquare recorded check-ins from all 50 states in the United States, and from 125 different countries, including 13 check-ins from the Vatican.

Image courtesy Twitter

The company acknowledged that its “trending” server, which highlights popular venues for users, had some difficulty keeping pace with the high levels of traffic.

Foursquare had some incentive to make participation robust. As part of its partnership with the NFL, Foursquare created badges that fans could earn by shouting “Go Steelers” or “Go Packers” as part of their check-ins. Only those actually in proximity of the stadium could unlock the Super Bowl badge. Those that unlocked the badges were able to get a 20% discount on merchandise at NFLShop.com.

Related Topics: Channel: Local | Foursquare

About The Author: Pamela Parker is a contributing editor for Search Engine Land and Executive Features Editor at Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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