Foursquare Upgrades Its Business Tools With New Specials, Better Analytics

foursquare_logoConsumers who’ve updated their Foursquare mobile apps are already using the many new features of Foursquare 3.0. Starting tomorrow (Friday, March 11), businesses that are marketing via Foursquare will also get access to a new suite of behind-the-scenes tools. Here’s a look at what Foursquare has in store for local businesses.

Foursquare For Business: What’s New

There are two primary areas where the new business tools are available: specials and analytics. Foursquare’s blog post doesn’t give much detail on the latter other than saying there’s a new analytics dashboard and a way to see statistics before, during and after campaigns. There is, however, a lot more detail on the new Specials offerings.

Foursquare Specials

Foursquare’s new specials management system will give business owners more control and new options for rewarding customers that check-in. There are a total of seven types of specials that will be available; some are aimed at attracting new customers, while others are rewards for existing customers. Here’s what it looks like on the new Specials dashboard:

foursquare-1

Several large brands are already planning to take advantage of the new “Flash special” — Barnes & Noble will offer $10 off a NOOK Color to the first 10 people to check-in on Friday morning, while The Sports Authority will give a $20 gift card to the first person who checks in. Retailers like Coffee Bean and Radio Shack are already on board to offer “Newbie” specials for first-time check-ins.

One of the most welcome new features is bound to be the ability for business owners to run multiple specials at the same time — offering a new level of flexibility for marketing to different types of customers.

Foursquare claims that more than a quarter of a million businesses have claimed their listing on Foursquare.

Related Topics: Channel: Local | Foursquare

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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