• danielhollerung

    Your points are spot-on and I have experienced the same for years with a well-known ice cream purveyor with thousands of locations in the US and Canada.

    It has been a continual challenge to inform corporate and individual operators with the same SEO knowledge all awhile maintaining a good relationship and level playing field. As the adoption of local has become an imperative part of the franchisee’s online visibility, (especially in the mobile space) bridging the gap has been my primary focus over the past couple of years.

    I am certain this will be an ongoing battle but the more we educate franchisors and franchisees alike, we can make headway using a more cohesive approach.