• fjpoblam

    Among the “free things” do you count Search Engines and email service?

  • http://babypickel.com/vincenzo.html Chenzo

    Friedman , that target thing blew my mind when I saw that going around!

    Enjoyed the post, I am following you on twitter.

    Do you write else where more frequently?

    Your pal
    Chenzo

  • http://www.brickmarketing.com/ Nick Stamoulis

    Most negatives, certainly not all but probably more than most people realize, can be turned into something positive. It all depends on how you handle the situation. And it’s important to pick your battles. Somethings are worth going to bat over and others aren’t. Knowing the difference is key. 

  • http://profiles.google.com/ajfried Aaron Friedman

    Nick, 
    That is a really good point you make and I couldn’t agree more about picking your battles. Often times, brands make matters much worse by saying anything. I wrote about a great example of this by Fedex where they handled a crisis really well: http://digitalhighrise.com/fedex-handling-crisis-well
    Thanks for reading!
    Aaron

  • http://profiles.google.com/ajfried Aaron Friedman

    That Target spam is a thorn in my side and annoys me to no end that people keep sharing it :)
    I don’t really write anywhere more regularly right now. A bit on my personal blog (which is linked to in my bio) but I have been pretty bad about keeping it up :)

    I like Twitter and often chat there. Feel free to connect there.

    Cheers Chenzo!

  • http://profiles.google.com/ajfried Aaron Friedman

    No. When I say free things, I am talking about giving away a product or service that people want or need. Something that helps connect them to the brand.

  • http://www.facebook.com/vectorlost Simon Légaré

    Excellent Article!