How does your search marketing campaign measure up? Is your SEO strategy aligned with your paid search strategy? Are you taking advantage of shopping feeds? Are you expanding into global and mobile search? Are you coordinating and optimizing your efforts across these different areas to generate the greatest return?

Please join me on Thursday, October 11, at 1:00 PM Eastern Daylight Time, for a free webcast – “Leveraging All Search Marketing Channels.” I’ll be talking about the entire spectrum of options open to search marketers, and how to use these different channels to maximize the success of your search marketing campaigns.

I’ll discuss:

• The components of a successful search marketing campaign
• How you can integrate new platforms (such as mobile) into your search campaign
• Why it’s essential to coordinate the people — and platforms — involved in your marketing efforts

Here are links to more information and the registration form. I hope you’ll be able to join us!

Related Topics: Search Marketing: General

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman