Most search marketers focus their efforts on organic search optimization or sponsored search listings. But there’s another channel that offers unique opportunities to reach additional viewers and potentially drive conversions that might otherwise never be realized.

On Thursday, May 10, I’ll be presenting the webcast Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More through our sister site, Search Marketing Now. In this webcast, I’ll describe the multiple types of feeds that can be used to extend a search marketing campaign, and will talk about some of the benefits they provide, including broad reach, the ability to get search-unfriendly websites included in search engine indexes and more.

I’d like to extend a personal invitation to all search marketers to attend this event. The webcast is at 1pm Eastern time, and registration is free. Here are links to more information and the registration form. I hope you’ll be able to join us!

Related Topics: Search Marketing: Shopping Search Marketing | SEM Industry: Conferences

About The Author: Chris Sherman (@CJSherman) is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series. See more articles by Chris Sherman