“Think global, act local” has long been a mantra for anyone marketing on an international scale, and it’s good advice for search marketers. While the worldwide reach of search engines offers incredible opportunities for marketers, there are plenty of issues to consider when you’re running a multi-national search campaign. What are the leading search engines in each region, and how good are your chances of ranking well? How does culture affect searchers’ behavior? Should you use English or translate to other languages?
On Tuesday, February 12 at 1:00 PM EST, I’ll be speaking on a Search Marketing Now webcast, Multi-National Search Marketing: Effective Strategies for Global Marketers. I’ll be looking at key factors to consider in running a successful global search marketing campaign.