Free Webcast Next Week – Offline Conversions: The Missing Metric

Jul 12, 2007 at 3:32pm ET by Chris Sherman

Join us next week for a free webcast from our sister site, Search Marketing Now: Offline Conversions: The Missing Metric, Thursday, July 19 at 1:00 PM EDT.

Tracking offline conversions has always been a challenge for online marketers. Studies show that nearly two-thirds of sales that being online are closed offline. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords? Search Engine Land columnist Christine Churchill, president of Key Relevance, will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions. She’ll talk about:

What metrics are important – and why
Which tools can help you measure offline conversions
How to improve conversion tracking from keyword to final sale

This webcast is free, thanks to a sponsorship from ClickPath. Here are links to register or get more information.

Chris Sherman is Executive Editor of SearchEngineLand.com and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

See more articles by Chris Sherman >

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