In theory, Search Engine Optimization (SEO) is the same process whether your site has ten pages or ten thousand… or is it?
In practice, SEO at large companies has its unique problems and solutions for marketers.
So how do you effectively manage SEO for a website that reaches across an entire organizational structure and consists of hundreds, thousands or maybe millions of pages? How do you convince all the key stakeholders, gain support for your budget, and work with the complexity inherent in your site?
Please join me on Thursday, August 2, at 1:00 PM Eastern Daylight Time, for a free webcast – “Managing SEO for Big Sites, Big Brands.” I’ll be talking about how marketers in large organizations can implement SEO effectively across even the most complex websites.
- Challenges and opportunities for SEO in large organizations
- Promises and pitfalls of dynamic pages on large websites
- When to centralize SEO activities
- What can – and can’t – be outsourced