SEO, SEM, PPC, keywords, AdWords, analytics — what does it all mean for you as a marketer when you’re just starting out with search? You know you need to incorporate search into your marketing mix, but where do you begin?
We’ll help you get started with this introductory webcast about search engine marketing. Industry veteran Detlev Johnson will talk about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current marketing efforts. We’ll do this with a powerpoint presentation, streaming audio, and a Q+A session where any question is a good one. Join us on Thursday, December 13, at 1:00 PM Eastern Standard Time, for a free webcast – “Search Marketing – The Basics,” sponsored by SMX West.