Service Helps Friends Share Their Online Discoveries from the New York Times reports on a new service named FriendFeed that enables people to easily keep track of what their friends are doing on the social web.

FriendFeed was created by four former Googlers, Bret Taylor and Jim Norris (who created Google Maps), and Paul Buchheit and Sanjeev Singh, who helped create Gmail. The new service was created to almost transparently track what your friends are doing on the web and share that with you and your friends. If you are surfing web pages, watching videos, listening to music, or uploading or viewing photos, your friends will know – if you want them to. Here’s Danny’s page, showing activities.

In other social news, TechCrunch reported that Facebook is prepping to launch a method of grouping your friends so that you can better “control information flow based on friend type.”

Finally, Activity Streams & Other Social Nuggets From Leaked Google Video from earlier this month has Danny explaining more about Facebook and Orkut feeds.

Related Topics: Search Engines: Social Search Engines

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz