This Thursday, August 11, at 1 PM EDT, Search Marketing Now hosts a free webcast that looks at how to drive more leads from search by choosing the best keywords and optimizing landing pages accordingly. “From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO and SEM” features Tim Ashe, CEO of SiteTuners.com and Erez Barak, Vice-President and co-founder of Optify.

They’ll discuss how the rise of social media, location-based services, real-time search and other developments in the search industry have impacted the conversion process. They’ll also cover ways to optimize landing pages for SEO and SEM. Thanks to Optify for sponsoring this webcast. Registration is still open at Search Marketing Now.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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