Gain Access To Google’s Infrastructure With Google App Engine

Google App EngineLast night, at Campfire One, Google launched an Amazon S3/EC2-like product named Google App Engine.

For non-techies, Google App Engine will allow you to host your web sites and applications on their infrastructure. Not only that, this service will automatically grow in resources and capacity, as your application or web site requires. If you launch a web site and it spikes in traffic from being mentioned on Oprah, Google App Engine (and products like it) will automatically scale up to provide more server resources to handle that traffic and usage.

The features include:

  • Dynamic webserving, with full support of common web technologies
  • Persistent storage (powered by Bigtable and GFS with queries, sorting, and transactions)
  • Automatic scaling and load balancing
  • Google APIs for authenticating users and sending email
  • Fully featured local development environment

I am told the major feature that developers are delighted about is the persistent storage. I am told Amazon’s S3 doesn’t offer this. In short, with some cloud computing services (such as S3), once your stop your service, it will lose any updated information (e.g., database additions or uploads). You would have to update your image every time the site is updated to ensure S3 will show those changes on restart. Persistent storage solves that problem, I am told.

The service is free and available to the first 10,000 developers who sign up. No, there are not more spots available at this moment, but you can sign up for the wait list now. During the trial period storage is limited to 500MB with 200M megacycles of CPU per day, and 10GB bandwidth per day. Google said they “expect most applications will be able to serve around 5 million pageviews per month.” The limited quota mentioned here will remain free in the future, but you can purchase more if necessary. The pricing has not yet been released.

Developers, the SDK is here and the discussion group is now open. Also, make sure to subscribe to the blog.

More coverage at Techmeme.

Related Topics: Channel: Other | Google: Apps For Your Domain


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide