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Gartner CMO Spend Survey: Marketing budgets continue to rise
Read Gartner’s 2016-2017 CMO Spend Survey to find out where spending and expectations are going next.
According to Gartner’s 2016–2017 Chief Marketing Officer (CMO) Spend Survey, marketing budgets increased to 12 percent of company revenue in 2016, from 11 percent in 2015. Fifty-seven percent of marketing leaders surveyed expect their budgets will increase further in 2017. However, 14 percent of marketers say they are bracing for budget cuts, up from 3 percent just two years ago.
The survey took place in July and August 2016 and includes responses from 377 marketers at companies with more than $250 million in annual revenue in North America and the UK. This marks the fifth year that Gartner has surveyed marketers on spending priorities and marketing operations.
Read the results and analysis today. Vist Digital Marketing Depot to get your copy.