Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario.

The webcast will focus on actual client experiences and results with multivariate landing page testing. These techniques have proven to increase conversion rates from 20 to 60 percent.

Attendees will learn:

• How to find the right combination of the headline, offers, visuals, layout and messaging to create successful landing pages for long-term campaign success.
• How minor changes to a landing page can have a significant impact on conversion rates.
• How applying the art of landing page optimization and multivariate testing (i.e., assessing the impact of varying headlines, calls-to-action, offers, etc.) is a science.
• How Google ranks and rewards companies/brands that have the most meaningful keyword, creative and landing page experience.

This free webcast will include a live Q&A session. Register at Digital Marketing Depot.

Thanks to Covario for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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