Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions

Digital Marketing Depot will host a webcast Monday, December 12th at 1 PM EST. The webcast, Get More Bang for Your Buck: Optimize Landing Pages for Better PPC Conversions, will feature speakers Aaron Bart, Creative Services Director, Creative Services, Covario and Fiona Burgess, Art Director, Covario.

The webcast will focus on actual client experiences and results with multivariate landing page testing. These techniques have proven to increase conversion rates from 20 to 60 percent.

Attendees will learn:

  • How to find the right combination of the headline, offers, visuals, layout and messaging to create successful landing pages for long-term campaign success.
  • How minor changes to a landing page can have a significant impact on conversion rates.
  • How applying the art of landing page optimization and multivariate testing (i.e., assessing the impact of varying headlines, calls-to-action, offers, etc.) is a science.
  • How Google ranks and rewards companies/brands that have the most meaningful keyword, creative and landing page experience.

This free webcast will include a live Q&A session. Register at Digital Marketing Depot.

Thanks to Covario for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Other | SMX & DMD Alerts

Sponsored


About The Author: is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide