• http://TomDemers TomDemers

    Hi Niraj,

    Great article: I find one of the most powerful “wins” in struggling accounts is strategic use of negatives. Showing clients a search query report often unearths thousands of dollars in wasted spend.

    I know you guys (at Marin) have some great solutions for this, and readers may find our stuff at WordStream: http://www.wordstream.com/keyword-management or just the good ole’ search query report: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034 to be useful resources in carrying out this process.