• gredmond1

    All good stuff Dave. I’d also add that the In-house vs. Outsource debate almost always hinges on the expertise to do as good of a job or better when bringing it in-house – given more intimate understanding of the vertical, company and business model. Combine that with the right self-serve tools and greater cost efficiencies and you have a winning model.

    Without SEM expertise on your payroll (and by expertise I mean a team of 2 or more where one embodies strategy and another that provides tactical understanding and heavy lifting) you’re best suited leaving it to the agency.