Give Me Some Feedback On Potential SMX Advanced Sessions

Doing the agenda for our SMX Advanced search marketing conference is always my biggest challenge. The conference, happening June 8-9 in Seattle, is designed for advanced search marketers, so you want something that will really wow them. I’ve got my preliminary agenda coming together to post next week, but I’m looking for a little feedback. Here’s what I’m thinking, and I’d love comments from others.

SMX Advanced will have an SEO track on both days. I know that I’ll be having the sessions below (better titles to come, but you’ll get the general idea):

• SEO for Google & Bing compared
• Advanced link building tips and techniques
• Killer SEO tools
• Mega Session: Ask The SEOs tough questions

I’ve got three additional spots for SEO-oriented sessions. I’ve got four contenders, which are:

• Improving site performance/speed
• Avoiding malware/hacking issues (as these can kill your rankings dead)
• Tapping into rich snippets
• Can you build it better — a review of important on-the-page techniques that go beyond the commonly known

Which would you like to see. Or is there a killer SEO panel you don’t see that I should be considering?

We’ll also have two days devoted to paid search issues. Panels I’m considering (all of which will be at a high level/advanced skill set):

• Keyword matching issues
• Ad copy testing and techniques
• Landing page testing and improvement
• Conversion beyond the landing page
• Measuring attribution
• Paid search and mobile
• Round-up of amazing PPC tactics
• Quality Score tips

Only seven can make it, and that’s eight. Again, got a favorite  you want to lobby for? Something key that you think should be there? Please comment!

As for our social media track, I’m looking at this:

• Social media tools
• Twitter for advanced search marketers
• Facebook for advanced search marketers
• Tapping into user generated content

Four slots — four ideas — but think there’s a better social media session I should be considering? Let me know!

We’ll also have a track about business issues for search marketers. More on that when the agenda goes up.

Remember, you can book the pre-agenda rate through this Saturday. Registration is already way up than previous years — over 35% of our available tickets have now been sold. The show has sold out every year, so book early not just to save but also to ensure you get a ticket.