• http://www.domusinc.com Marco

    Your statement, “…when people type brand terms into the search engine, they are doing so to navigate back to the site they decided to purchase from…” is right on the money. This is something we have been preaching for a while, but it is hard for customers to buy. Often, our clients’ SEM managers have their compensation or evaluation plans tied to metrics that lead them to ignore their general terms. It is difficult convincing them otherwise. I look forward to your next column for more insights.

  • mlillig


    Sounds like you and I share the same ideas. :)

    See link below…


  • BlogSpot SEO

    The branded exclusions model where the true credit is being given to the ads that did the work needed to receive a conversion. This is a good observation.

    I will be waiting for more of your analysis.

    I am also tattling about keywords in my article at:

    BlogSpot SEO