Going Places? Bing Maps Optimizes Your Trips

Bing has added a new tool to its Bing Maps App Gallery — a tool that aims to optimize road trips when you have a lot of places to go at once. The app comes from OnTerra and is called the “RouteSavvy” Route Optimizer.

The idea is that, when you have several places to go on a single trip, the Route Optimizer will provide the most efficient route to take. You provide a list of stops and click the “Generate Optimal Route” button and the app starts optimizing.

It’s designed for driving trips, but the above is a real-life walking example. The McGee family was in Seattle last weekend and my wife took our daughter out on a short walking trip to a handful of places near the hotel. I put all those locations into the optimizer and it suggested this route. The thicker green lines are driving routes (lots of one-way streets in Seattle) and the pink is the overview of where you’re going.

There are only two problems with it that I can think of right away: First, like all of the other Bing Maps apps, it’s kinda hard to find. You have to go to the Bing Maps Explore page, then click the “Maps Apps” icon in the lower left, and then locate the Route Optimizer among a couple dozen other apps. (There are some cool apps in there, and I wish they were part of traditional Bing Maps.) Second, there’s no way to re-order the stops after the app suggests a route. Sometimes you need to visit a certain stop before going elsewhere; it would be cool to be able to re-arrange the recommended route a bit.

The Route Optimizer accepts up to 100 destinations per trip, and also offers printable driving directions once your route has been optimized.

Related Topics: Channel: Local | Microsoft: Bing Maps & Local


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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