Google 10K: 55% More Employees, 99% Of Income Via Ads & More

PaidContent.org reported on Google’s recent 10-K filing with the SEC this past Friday. PaidContent summarized some of the key details in that filing. I will summarize only a few points from paidContent’s article:

  • Google’s full time staff grew about 57% from 2006 to 2007. On December 31, 2006 Google had 10,674 full-time staffers and on December 31, 2007 Google had 16,805 full-time staffers.
  • Google continues to derive 99% of its revenue from advertising. PaidContent summarizes, “Advertising revenues made up 99% of our revenues in 2005, 2006 and 2007.”
  • Google’s international revenues have grown as a percentage of their total revenues to 48% in 2007 from 43% in 2006.
  • Paid clicks on the Google network and members’ web sites grew about “43% from the year ended 2006 to the year ended 2007.”

Gary Price documents Google’s subsidiaries both in the U.S. and abroad as noted in the 10K.

Related Topics: Channel: Industry | Google: Business Issues


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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