Google Adds Ad Quality & Ad Performance Documentation To Help Section

Dec 15, 2006 at 9:20am ET by Barry Schwartz

Google has been listening, I guess, to advertisers recent complaints over the new AdWords Quality Score and Landing Page update. The Google AdWords blog informed us that Google has added several pages of content to the help section better documenting the changes. Those pages include, and I quote:

The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors.
Within the Quality and Performance Factors section, you’ll find links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad postion, and clickthrough rate (CTR).
The Troubleshooting section offers more than 15 helpful links that can assist you in troubleshooting your keywords, ads, landing pages and minimum bids.
Lastly, the Improving Ad Performance section offers 20 or so topics on choosing successful keywords, creating targeted ads, and optimizing your account.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Adds Ad Quality & Ad Performance Documentation To Help Section

Igor M. (BizMord Marketing Blog), December 15th, 2006 at 11:29 am ET:

They forgot to add 20 more things they don’t tell marketers that they look at to rank paid ads as well as determine what to charge the advertiser.

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