Google Adds Dynamic Callout Extensions In AdWords

Dynamic callouts automatically pull business, product and service information from your site into text ads.

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Google launched callout extensions just over a year ago (hard to believe it’s already been that long) to give highlight site benefits in AdWords text ads. This week, a dynamic version has begun rolling out.

Dynamic callout extensions will automatically pull information about the business and products from your website into search text ads. If you have your own callouts set manually at the campaign or ad group levels of your accounts, those will trump dynamic efforts by Google.

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On the flip side, Google still recommends adding and optimizing callouts in your accounts because dynamic callouts may not show for all advertisers. Unlike regular callout extensions, dynamic callouts are currently only available in English.

If you want to opt out of having dynamic callouts show in your ads, you can submit this form.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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