Google Adds Geographic Data To AdWords Quality Score

Brad Geddes reports that Google has updated their AdWords Quality Score to now include geographic information in the quality score algorithm.

If you take a look at the Google page on the Quality Score, you will see a line that reads:

Your account’s performance in the geographical region where the ad will be shown.

As Brad notes, this geographic level detail is on the account level, not on the campaign level. So if you have an account targeting multiple geographic locations and you break those out by campaign, it won’t make a difference on the campaign level. Brad hopes Google moves this to a more granular level, i.e. on the campaign level – where many SEMs place their geo-specific targeting options.

Geographic information is not 100% new to Google’s quality score. Google does use it for your page load time score, which is part of the overall quality score. But it was not used outside of that, until now.

I did not see an official blog post from the AdWords blog yet.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide