Google Adds IP Exclusion To AdWords & Allowed Sites To AdSense

Jun 18, 2007 at 9:08am ET by Barry Schwartz

Google has added two features to Google AdWords and Google AdSense that provides both with more control on where and which ads are shown.

As Brad Geddes reports, Google AdWords has added an IP Exclusion tool. The tool allows you to block certain IP addresses from displaying your ads. We knew this was coming back in March, as we expected the recently released placement reports. These are all additional steps to give advertisers tools to better manage and understand where their ads are being shown.

On the publisher side, I reported that Google AdSense released an “allowed sites” feature that they are testing. Allowed Sites lets you specify which sites can display your ads on them. This gives publishers more control over where their ads are shown, clicked on and managed.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Google Adds IP Exclusion To AdWords & Allowed Sites To AdSense

Boris Mordkovich, June 21st, 2007 at 12:02 pm ET:

Very good move on Google’s behalf.

If they also provide Enhanced Reporting for their advertisers that may include the breakdown of the clicks that they are being charged for, that could tie in very well with the IP Exclusion feature.

Otherwise, the advertisers have to rely on their own logs and tracking in order to determine the suspicious clicks and I don’t know if all of them have the right tools or knowledge to do that.

Boris Mordkovich

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