Comments on: Google Adds IP Exclusion To AdWords & Allowed Sites To AdSense http://searchengineland.com/google-adds-ip-exclusion-to-adwords-allowed-sites-to-adsense-11491 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Boris Mordkovich http://searchengineland.com/google-adds-ip-exclusion-to-adwords-allowed-sites-to-adsense-11491/comment-page-1#comment-2913 Boris Mordkovich Thu, 21 Jun 2007 16:02:08 +0000 http://searchengineland.com/beta/google-adds-ip-exclusion-to-adwords-allowed-sites-to-adsense-11491.php#comment-2913 Very good move on Google's behalf. If they also provide Enhanced Reporting for their advertisers that may include the breakdown of the clicks that they are being charged for, that could tie in very well with the IP Exclusion feature. Otherwise, the advertisers have to rely on their own logs and tracking in order to determine the suspicious clicks and I don't know if all of them have the right tools or knowledge to do that. Boris Mordkovich Very good move on Google’s behalf.

If they also provide Enhanced Reporting for their advertisers that may include the breakdown of the clicks that they are being charged for, that could tie in very well with the IP Exclusion feature.

Otherwise, the advertisers have to rely on their own logs and tracking in order to determine the suspicious clicks and I don’t know if all of them have the right tools or knowledge to do that.

Boris Mordkovich

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