Google Adds Keyword Forecasting To Insights For Search Tool

Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, is a new forecasting feature that aims to extrapolate future popularity of keywords (based on historical trends and search patterns).


Google says this forecasting feature is only available on a certain set of queries. I’ve been able to get it to appear on more generic phrases like “real estate,” “car sales,” “children’s furniture,” and even “seattle restaurants.”

Another new addition is an animated map that visualizes the ups and downs in search behavior. Google also says that Insights for Search is now available in 39 languages.

Related Topics: Channel: SEO | Google: AdWords | Google: SEO


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Terry Whalen

    Wow. That will really help! Without this new feature I would have had to extrapolate on the graph myself, and I am not very good at dotted lines. Also I might have just had to watch actual data from my campaigns, based on the actual settings and geo targets in the campaigns – much better to get aggregated estimates vs. real data.

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