Google Adds Local Reviews In Search Results

Jan 30, 2007 at 8:38am ET by Barry Schwartz

The Google Blog announced that when you conduct searches at Google.com for local specific information, you may get local reviews and business comparisons. For example a search on pizza 10010 returns three results, all with five stars, from pizza restaurants in NYC. Here is a screen capture:

It also works with movies 10010.

On the business front, a search on web 10901, brings up a local result for my business (RustyBrick) and two of my competitors, with no reviews.

Other search engines return similar results. For example, Ask.com for a search on pizza 10010 brings up 3 local results with refinements at the bottom that direct you to Ask City with reviews and more. Also, Yahoo Search has reviews and three local listings for a search on pizza 10010.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

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