Google Adds Numeric Scale And CSV Downloads To Google Trends

Google Trends has been a popular tool since its launch in 2006. It is one of several free tools that provides some helpful insight into search query popularity and by extension search volumes (although the tool doesn’t explicitly report on search volumes). Since launch Google has added features, such as “hot trends” and country/city where the search queries originate.

Now Google is adding a relative “numeric scale” to Trends and downloadable CSV files.

Here’s a search for “hd dvd, blu-ray” before:

Before Numeric Scale

And after:

New Trends

The numeric scale is on the vertical (Y) axis. According to Google, “these numbers don’t actually refer to exact search volume figures; instead, Trends scales the first entered term so that its average search traffic in the chosen time period is 1.00. Then, each additional term is scaled relative to the first.”

Here’s more information and color from the Google Blog.

Related Topics: Channel: Other | Google: Other


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide