The Google Webmaster Central blog announced a new supported rich snippet markup format for recipes. The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example:

The full available attributes you can define include name, recipeType, photo, published, summary, review, prepTime, cookTime, totalTime, nutrition, instructions, yield, ingredients and author. The full technical details can be found here.

As an FYI, Bing has been offering special recipes in the search results since earlier this year. Bing acquires this data through content providers, where Google is allowing content providers to tag up their HTML so they can automatically add richer snippets to recipe results.

Learn more about Google’s rich snippets and microformats.

Related Topics: Channel: SEO | Google: SEO | Google: Web Search

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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