Google Adds Site URL In Knowledge Graph Box

Google has added a hyperlink to the brand's web site in the knowledge graph box.

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Google has added a hyperlink to the main brand site when Google displays the knowledge graph in the search results.

If you search for brands, such as [pbs], [bbc], [fox news], [yahoo] and so on, next to the site name, near the company description, you will see the clickable URL.

Here is a picture:

google-knowledge-graph-url

This may alleviate some of the concern publishers expressed over the knowledge graph.

Hat tip to Rahul Mistry from https://bluepostdigital.com/ for sending this our way.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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