Google Adds TV Campaign Analytics

Jun 5, 2008 at 12:35pm ET by Greg Sterling

Google announced that it was adding TV campaign analytics to AdWords. If you’re using the Google TV Ads system, you can now get metrics on the performance of those campaigns via Google Analytics.

Here are the metrics that you can obtain on TV Ads:

* Impressions delivered * Number of ad plays * Cost * CPM

My understanding is also that you get to see the ad duration too — or whether people watched the entire ad. And if you act now, Google says it “will cover the cost of creating your TV ad through our Ad Creation Marketplace, up to $2000.”

Google TV Ads encroaches on SpotRunner’s turf and allows contextual targeting, dayparting, and demographic targeting. Sophisticated advertisers can also seek to coordinate or integrate their TV ad creative with their online/search campaigns more readily this way.

Greg Sterling is a Contributing Editor at Search Engine Land, and writes a personal blog Screenwerk, examining the broader world of media and advertising. He also posts at a Local Mobile Search, which is focused on the mobile Internet.

See more articles by Greg Sterling >

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