Google Adds Zip Code Matches In Knowledge Graph Carousel

Google-Voice-Logo-rm-verge_large_verge_medium_landscapeGoogle has added zip code matches and lookups to the knowledge graph section of the search results.

If you search for [new york, ny zip codes] in Google, you will be presented with all of the zip codes in that location. This loads a carousel that lets you slide through the various options:

google-zipcodes

When you search for zip codes in smaller cities, such as [tarrytown, ny zip codes] you simply get a single zip code match in a OneBox style result.

Bing also offers the zip code matches for these types of results. If you search on Bing for [new york, ny zip codes you get the following result:

Screen Shot 2014-07-15 at 3.04.43 PM

I like how Bing groups many of the zip codes together, but it feels to me that I am missing some, since it shows "..." at the end.

The zip code search feature doesn't work in all locations on Google, for example, searching for [Silver Spring, md zip codes] does not return the result you’d expect.

If you click on a zip code, Google outlines the area of the zip code within the map on the right side of the page:

Screen Shot 2014-07-16 at 1.24.44 PM

You’d expect Zip-Codes.com and CityData are not going to be happy with this new knowledge graph.

Related Topics: Channel: Consumer | Google: Knowledge Graph | Google: OneBox, Plus Box & Direct Answers | Google: Web Search

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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