Google Ads Getting New Google Checkout Badges

New Google Checkout Badge

Since Google Checkout was launched last June, merchants in the program who also advertise on Google through Google AdWords have had little Google Checkout shopping cart icons in their ads. Today, Google Checkout announced the icon will be updated to a badge format similar to the Google Checkout buttons used by merchants since the program started.

The image above shows the before-and-after look. I’m still seeing "before" icons, but I imagine they’ll roll over into the new ones shortly.

Related Topics: Channel: SEM | Google: AdWords | Google: Checkout


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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  • rustybrick

    You’re kidding?

  • rustybrick

    to be clear, I liked the little black shopping cart.

    But the big colorful button may be a bit too much for me.

    Of course, I have some clients that will benefit from it. But is this a good move for AdWords relevancy – I don’t know.

  • Jonathan

    I liked the small black one too…I wonder why they went to the bigger one..

  • David Dalka

    I gotta agree with Barry on that, it’s loud but it likely draws the eye to the icon on a full page. This is likely the whole point. Chalk upanother win up for Adwords profitablity over user experience.

  • jeremy mayes

    Horrible is the best word I can come up with to describe it.

    How can advertisers that accept checkout opt out of showing this awful icon on their adwords ads?

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