Google Ads Getting New Google Checkout Badges
Feb 13, 2007 at 5:24pm ET by Danny Sullivan
Since Google Checkout was launched last June, merchants in the program who also advertise on Google through Google AdWords have had little Google Checkout shopping cart icons in their ads. Today, Google Checkout announced the icon will be updated to a badge format similar to the Google Checkout buttons used by merchants since the program started.
The image above shows the before-and-after look. I’m still seeing "before" icons, but I imagine they’ll roll over into the new ones shortly.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdWords, Google: Checkout sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
5 COMMENTS ON Google Ads Getting New Google Checkout Badges
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
- nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
- nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
You’re kidding?
to be clear, I liked the little black shopping cart.
But the big colorful button may be a bit too much for me.
Of course, I have some clients that will benefit from it. But is this a good move for AdWords relevancy - I don’t know.
I liked the small black one too…I wonder why they went to the bigger one..
I gotta agree with Barry on that, it’s loud but it likely draws the eye to the icon on a full page. This is likely the whole point. Chalk upanother win up for Adwords profitablity over user experience.
Horrible is the best word I can come up with to describe it.
How can advertisers that accept checkout opt out of showing this awful icon on their adwords ads?