Google AdSense Ads May Become More Behaviorally Targeted
Apr 28, 2008 at 8:29am ET by Barry Schwartz
Bill Slawski analyzed a newly published patent application by Google named Rendering Advertisements with Documents Having One or More Topics Using User Topic Interest Information.
In short, the patent application documents methods Google can use to make Google’s contextual ads, AdSense, more behaviorally relevant to the user based on Google Toolbar data. Of course, this is just a patent application. It does not mean Google is using any of the methods listed in the application, but it does mean Google has deeply looked at using such methods.
Based on a user’s behavior, Google may adapt the AdSense ads in one or more of these methods:
(1) Change the number of ads to show (2) Change the type of ads displayed (3) change the style of the ad displayed, including the age of that content and the type of content (e.g., text, graphics, video, audio, mixed media, etc.), (4) Previous queries may be used to be better associated geographic information to the ad (5) Or more information
Bill isolates behavior Google says they may monitor in this patent application, including cursor positioning, cursor dwell time, document item (e.g., link, control button, etc.) selection, user eye direction relative to the document, user facial expressions, user expressions and/or user input (e.g., increasing the volume of an audio segment), and more.
We know Google already allows demographic targeting on the contextual side, but Google may also use behavioral targeting to change factors for advertisers, including:
(1) Ad price information, (2) Ad performance information, (3) Targeting criteria match information, and (4) Advertiser quality information.
Let’s not forget any privacy implications of using a patent application like this, especially when Google has said they are not ready to behavioral target any time soon.
Share, Bookmark & Discuss This Article
More:
Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter
See more stories like this in the Members Library! Check out the Google: AdSense sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!
TOP STORIES
SEARCH NEWS BRIEFS
FEATURES & ANALYSIS
RECENT COMMNENTS
- Buy Advertising said " I've been experimenting with the merger of advertising and entertainment. I think that it can be bot"
- nickstamoulis said " Wow, this is very interesting, I was not aware of the the Google Books case at all, I will be sure t"
- nickstamoulis said " These are all very cool, my personal favorite 4th logo is the Ask.com layout, it is very creative!"
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX Singapore - July 2-3, 2009
- SMX São Paulo - August 4-5
- SMX East - October 5-7, 2009
- SMX Stockholm - 12-13 October, 2009
- SMX Mexico - November 11, 2009
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- How Large Offline Marketers Drive Superior Search Marketing Results - July 21, 2009
- Trademarks, Brand Terms and PPC Advertising: Updates You Must Know - July
22, 2009
- Attribution Management Buyers Guide - July 28, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Blogrunner > Media
- Advertising Age - Homepage
- Apple Pie & Custard
- Geeking with Greg
- Live Search Webmaster Center Blog
Get Your Search Engine Land
Premium Membership!
Become a premium member today and receive:
- Express commenting privileges & photo.
- Exclusive videos & newsletters.
- Discounts to our SMX conferences.
- Access to "How To" & Other Archives.
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
