There are dozens of reports across the web that Google is testing a new AdSense ad format that lets you scroll through ads by clicking on arrow buttons.

Here is a picture of various ads I put together showing the arrows placed on the ads:

gSpy has a video demonstrating how clicking on the arrows actually works. Other write-ups on this new AdSense feature can be found at Google Blogoscoped, ProBlogger, and the Search Engine Roundtable.

Related Topics: Google: AdSense

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz