Accidents happen from the Google Inside AdSense blog today caught my eye. Apparently, lots of publishers accidentally click on their ads and write in to Google to say sorry. Don’t worry, says Google, "chances are we’ve already detected your clicks on your ads and discounted them." Bull.
Seriously, bull. Here’s an example. Over on my personal blog Daggle, I have AdSense ads. If I accidentally click on one of those ads, how does Google know that it was me the blog owner that did that and thus automatically issues a credit?
All Google knows about me is that I use British Telecom as my broadband provider. Lots of people use BT. How is Google going to spot my click and know it is accidental?
If I’m logged in to Google, THEN I’m more open to the idea they might see that my Google Account is linked to my Google AdSense account so discount clicks that way. After all, when I’m logged in, they actually know who I am. In addition, if I’m constantly clicking, I have no doubt that sets off alarm bells for possible review and discounting.
But the occasional accidental click, for the non-logged in person? That’s got to get through. And what I read from this post is Google saying don’t worry about it — the occasional accidental click isn’t something an advertiser will notice. Bad message to send.
Here’s a thought. How about a way for AdSense publishers to see all the clicks on their ads? Then if they accidentally click, they can go and delete the click themselves or flag it for review, so that AdSense support isn’t flooded with these requests.
I’m also asking Google if I’ve missed the mark on how they can — and can’t – automatically discount accidental clicks.