Google AdSense To Improve Ad Filter & Blocking Ads

Nov 10, 2008 at 8:26am ET by Barry Schwartz

The Inside AdSense blog has told us they will be improving the speed of the AdSense competitive ad filter and also enhance the blocking capabilities of the Ad Review Center.

The ad filter will be speed up to work within an hour, once these changes have been deployed. While the Ad Review Center will be expanded to give you ways to block an “entire categories of ads in addition to individual ads.”

These changes are expected to be deployed over the “next couple weeks.” They come in response to a lot of the dissatisfaction over AdSense showing many political ads towards the end of the US Presidential race.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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